Profile
The world is moving fast, especially with social media and AI changing how we create and communicate. Now more than ever, it helps to work with someone who understands design, stays up to date, and knows how to use generative AI in a practical way.

I’m a creative designer with around 7 years of experience across digital campaigns, brand systems, production design, motion graphics and visual storytelling. I’ve worked on campaign assets for sectors including hospitality, security, retail, asset management and real estate.

My background covers Adobe Creative Suite, campaign adaptation, brand compliance, stakeholder communication, quality control and AI-assisted creative workflows. I’m comfortable working across both hands-on design and creative coordination, from the first idea through to final delivery.

So if you’re looking to bring ideas to life in a clear, creative and practical way, you’re in the right place.

       
Email   LinkedIn 

Creative Process
Random Inspirations
Photography
Ideas
Experiments
Moodboards
Typography
Color Palettes
Brainstorming
Sketches
Mockups
Visual Assets

>>> The Design Dump <<<

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Education

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University of Salford
MSc Managing AI in Business
Completed with Distinction
2025

Dissertation: The Impact of AI on Graphic Designers: Increased Efficiency at the Cost of Job Satisfaction

Bachelor’s Degree in Multimedia
India
2016

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Employment

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eClerx Services Limited
Senior Analyst / Creative Design Lead
Mumbai, India
Apr 2021 – Apr 2024

Accenture Services Limited
Senior Process Associate / Graphic Designer
Mumbai, India
Jan 2020 – Apr 2021

eClerx Services Limited
Digital Designer / Analyst
Mumbai, India
Jul 2018 – Dec 2019

Maxval Technologies Pvt. Limited
Junior Graphic Designer / Jr Analyst
India
Jul 2016 – Oct 2017

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Referrals

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Luke Smith
PCS Lead, Assistant Vice President
lusmith@wellington.com
+44 7841 632 420

Sachin Sawant
Senior Process Manager
sachin.sawant231@gmail.com
+91 8859 148 5116

Arjun S Kumar
Senior Analyst
arjunskumar93@rj@gmail.com
+91 80861 29313

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Skills

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Adobe After Effects
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
AI-Assisted Design
Brand Identity
Brand Systems
Campaign Adaptation
Canva AI
Creative Coordination
Creative Editing
Digital Campaign Design
Display Advertising
Email Campaign Assets
Figma
Generative AI Workflows
Layout Design
Motion Graphics
Presentation Design
Production Design
Prompt Writing
Quality Control
Social Media Creatives
Stakeholder Communication
Video Editing
Visual Storytelling
Weavy
Web Banners

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Porjects

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Luxury Hospitality Brand Campaigns
CRM, Social, Web / Email
11 Sub-brands
2021 – 2024

Global Security Brand
High-volume Digital Assets
50+ Assets Daily
2018 – 2019

Red Bull x Forza Horizon 6
Concept Campaign
Brand Collaboration Concept
Portfolio Project

Loro Piana Fragrance Line
AI Concept Campaign
Luxury Brand Extension
Portfolio Project

Chocolate Imports Infographic
Data Visualisation
Editorial / Infographic Design
Portfolio Project

Bus Ride Ideas
LinkedIn Creative Series
Design Thinking / AI
2026

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Awards

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3 Spot Awards
Design Quality, Campaign Delivery
and Production Efficiency

Senior Leadership Recognition
Creative Execution and Stakeholder
Collaboration on Major Contract Extension

MSc Managing AI in Business
Graduated with Distinction
University of Salford
2025

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I AM  ABI -
A GRAPHIC DESIGNER

CREATIVE DIRECTOR
BRAND  DIRECTOR.
EVERYTHING IN BETWEEN.

I work at the intersection of editorial craft and visual direction Turning briefs into films, campaigns, and brand worlds.
 I edit in Premiere and After Effects, direct with AI as a creative tool, and I'm drawn to work that makes technology feel like something a person made. THREE times spot AWARD WINNER for going “Above and Beyond” (Buzz Lighter)

3

RED BULL x FORZA HORIZON 6
Concept Campaign
2026

A speculative campaign exploring what happens when Red Bull’s high-energy world meets the cinematic language of street racing, open-world gaming and late-night city culture.
Brand x Gaming
AI Visual Direction
Motion Storytelling


Role
Creative Direction
Concept, Prompting, Editing



Personal concept project
Not affiliated with Red Bull, Forza Horizon or Microsoft
This project was built as a cinematic launch concept for a fictional Red Bull x Forza Horizon 6 collaboration. The idea was to move beyond a static key visual and create a campaign world that could live across teaser films, social edits, launch posters and digital placements.

The visual language uses night driving, wet roads, headlights, motion blur and controlled camera choreography to create a sense of speed and tension. Each frame was developed with continuity in mind, keeping the hero car, number plate, lighting logic and scene direction consistent across the sequence.

The project combines brand storytelling, AI image generation, prompt direction and editorial pacing. The aim was to show how a brand collaboration could feel energetic, cinematic and culturally relevant without losing visual control.

2

LORO PIANA FRAGRANCE LINE
Luxury Brand Concept
2026

A fictional fragrance line imagining how Loro Piana’s quiet luxury, fabric heritage and natural material language could translate into scent, packaging and campaign imagery.
Brand Extension
Packaging System
AI Art Direction


Role
Creative Direction
Visual System, Campaign Design


Personal concept project
Not affiliated with Loro Piana
This concept explores how a luxury fashion house could enter the fragrance category without losing its existing brand codes. The bottle system uses a consistent structure across the range, while the fabric-texture panel changes depending on each scent story and collection reference.

The project focuses on restraint, material detail and visual continuity. Instead of creating one-off visuals, the system was designed to behave like a real campaign family, where each fragrance feels individual but still belongs to the same brand world.

AI tools were used to prototype bottle forms, campaign scenes and material treatments. The creative direction was then refined around consistency, physical realism, label placement, lighting, texture and premium composition.
. 

1

BREEZE COFFEE
Specialty Coffee Brand
Kerala Inspired
2026

A specialty coffee brand concept inspired by Kerala’s warmth, spice culture and slow coastal mornings, built as a complete visual identity across packaging, takeaway cups, retail signage and campaign imagery.
Brand Identity
Packaging System
Retail Campaign

Role
Creative Direction
Brand, AI Visuals, Art Direction


Personal brand concept
Specialty coffee identity and campaign system
BREEZE Coffee is a specialty coffee brand concept built around the feeling of Kerala: warm air, slow mornings, coastal calm, rich coffee and subtle spice notes. The project explores how a regional story can be turned into a modern brand identity without making it feel traditional or overly decorative.

The visual system uses a deep matte purple and gold palette to create a premium but approachable feel. The logo, packaging, cups, mugs and shop signage were developed to work together as one consistent brand world, rather than as separate one-off mockups.

The project focuses on brand storytelling, product design, packaging hierarchy and real-world application. Each touchpoint was designed to feel like part of the same experience, from the coffee bag on a shelf to the takeaway cup in someone’s hand and the shop sign seen from the street.

AI tools were used to prototype product scenes, retail settings and campaign visuals. The final direction was refined around realism, lighting, material texture, scale, colour consistency and premium composition.

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